The Netherlands is the heart of the international floriculture sector. It has an intricate and high-quality network of companies, ranging from breeders and growers to sales experts and export firms, representing every aspect of the business. The Netherlands is the place where supply and demand come together. From Europe and beyond. FloraHolland flower auction plays a key role in the Netherlands, land of Floriculture where its position as marketplace fulfils the role of matchmaker, intermediary and knowledge center.

FloraHolland: a modern business with six auction centers, a nationally-operating intermediary organization and an import department.

The network of locations is unique, and offers unprecedented power. Each center has its own unique character. The network of marketplaces forms a single business: they follow the same course and are linked to each other by a strong logistical network.

Vision and mission
In a market that is characterized by upscaling and internationalization, FloraHolland wants to maintain and increase its strong market position. By offering the best and broadest assortment, FloraHolland wishes to tie (international) commerce flows to the marketplaces. FloraHolland offers its members the best sales opportunities at the lowest possible costs. FloraHolland is a service providing company that is not focused on generating profit.

Cooperative 
FloraHolland is a primary cooperative: the business is owned by its members. The cooperative partnership is a solid foundation for the development of the floriculture sector. The joining of forces to such an extent is unique in the world. FloraHolland has roughly 6,000 members, especially in the Netherlands, but also beyond.

Annual General Members’ Meeting
The Annual General Members’ Meeting (ALV) is the highest body within the cooperative. It takes place twice a year. During the ALV, the members decide on important proposals. The ALV also appoints the Cooperative Board.